Apply in 3 Minutes! Digital Marketing Specialist – CPG Industry

Company: Aonic
Location: San Francisco
Posted on: July 15, 2025

Job Description:

Location: Remote or 5 days on-site in the heart of San FranciscoReports to: Head of Social & Brand Marketing About Aonic (www.aoniclife.com) Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products: Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution. Key Responsibilities: Campaign Strategy & Planning - Build and execute full-funnel paid media strategies tailored to CPG marketing goals, including product awareness, consideration, and purchase (online and in-store). - Conduct audience and competitor analysis to inform targeting and messaging. Campaign Execution - Launch and manage campaigns across platforms: Google Ads (Search, Shopping, YouTube), Meta (Facebook/Instagram), TikTok, Pinterest, Amazon Ads, TikTok Shop, Shopify and Retail Media Networks (e.g., Walmart Connect, Instacart, Kroger Precision Marketing). - Collaborate with creative teams to ensure ad creatives and messaging reflect the brand and consumer triggers. Performance Optimization - Analyze campaign metrics (CPC, CPM, CTR, ROAS, CPA) to continuously optimize performance. - Run A/B tests on copy, creatives, and audiences. - Leverage AI-driven tools (e.g., ChatGPT, Jasper, AdCreative.ai, Phrasee, Albert, or platform-native AI features) for testing, forecasting, creative generation, and targeting optimization. Analytics & Reporting - Use Google Analytics, Meta Ads Manager, Amazon Attribution, and custom dashboards to evaluate performance and ROI. - Generate reports that include actionable insights to improve future campaigns. Budget & Retail Alignment - Manage and allocate advertising budgets effectively, ensuring strong ROI across campaigns. - Support omni-channel growth by aligning digital efforts with in-store retail initiatives and national promotions. Collaboration & Brand Integration - Partner with brand, shopper marketing, and sales teams to ensure alignment across all channels. - Coordinate paid media efforts with broader marketing calendars, product launches, and seasonal campaigns. Required Skills & Qualifications: - 3 years of experience managing paid ad campaigns, preferably in the CPG or DTC sector. - Strong knowledge of ad platforms: Google Ads, Meta Ads Manager, TikTok Ads, Amazon DSP, and retail media networks. - Certifications in Google Ads, Meta Blueprint, or relevant ad platforms. - Experience using AI tools to streamline campaign creation, analyze data, automate workflows, or generate creative assets. - Understanding of omnichannel CPG marketing and consumer journey from awareness to purchase. - Ability to translate data into strategy and communicate insights clearly. - Strong copywriting and creative testing skills. - Strong reporting skills and presentation skills. - Comfortable leading Paid Advertising campaigns and taking initiative. - Experience running campaigns that support both eCommerce and brick-and-mortar retail channels. - Familiarity with tools like NielsenIQ, IRI, Profitero, or similar for CPG data and performance tracking. - Experience with product launch strategies and seasonal marketing in the CPG space. Why You’ll Love Working Here AutonomyYou own the growth P&L and will see the direct line between your initiatives and company valuation. Category?Defining ProductsWork on genuinely innovative formulas consumers love - and feel the feedback loop of real health impact. GrowthAs we scale, so will your responsibilities. You’ll be the driving force behind our D2C growth initiatives. Onsite collaborationWork in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration. Comprehensive health planCompetitive medical, and vision packages, together with 401k matching. Work hard and rest wellUnlimited paid-time-off (PTO) every year plus federal holidays off. Vibrant and world-class teamOur focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision. Competitive cash & equity compensationCompelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic’s success. Cash compensation for this role is $95,000 - $120,000. PI2b4bf85720a2-37156-38069478

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