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Digital Marketing Coordinator

Company: Cache Creek Casino Resort
Location: Brooks
Posted on: June 1, 2021

Job Description:

Summary

The Digital Marketing Coordinator works closely with the Marketing Project Manager, Marketing team members and other department representatives to coordinate and schedule content updates on all digital marketing platforms including social media channels, e-mail, company website, company mobile app and employee website. A deep understanding of social media trends is an absolute must as this position will be responsible for updating social content and moderating social engagement on a daily basis.

 

Essential Duties and Responsibilities include the following. Other duties may be assigned.

 

Work with Marketing team members and other departments to create daily social media posts that promote Cache Creek Casino Resort and all its surrounding amenities.

 

Complete website/application content updates and weekly email blasts as needed by Marketing or other departments.

 

Provide daily social media community moderation, and respond appropriately to questions and comments across all social media channels.

 

Take high quality photos and videos for distribution on appropriate social media channels.

 

Develop and expand influencer outreach efforts.

 

Stay up-to-date on trends in digital marketing and social media.

 

Compile monthly reports of email marketing and social media key performance indicators (KPIs).

 

Provide quarterly coordination and assistance with social media advertising.

 

Maintain and meet the quality and standards set forth by Cache Creek Casino Resort and the Marketing Department.

 

Must be able to work select evenings and/or weekends during special events, promotional drawings and live shows.

 

Supervisory Responsibilities

This position does not have any supervisory responsibilities.

 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed below are representative of the knowledge, skill and/or ability required.

 

Education and/or Experience

Three years related experience and/or training; Bachelor’s Degree (B.A.); or equivalent combination of experience and education.

 

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

 

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 

 

Reasoning Ability

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 

 

Age Requirement

Must be at least 21 years of age.

 

Certificates, Licenses, Registrations

Cache Creek Casino Resort Tribal Gaming License

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodations.

 

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk and sit. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee may be occasionally required to lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision and peripheral vision, depth perception and ability to adjust focus.

 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job with or without reasonable accommodations.

 

While performing the duties of the job, the employee is regularly exposed to second hand tobacco smoke and occasionally exposed to outdoor weather conditions.  The noise level in the work environment is usually moderate, but may occasionally be loud.

 

Keywords: Cache Creek Casino Resort, Napa , Digital Marketing Coordinator, Other , Brooks, California

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